It has come to my attention this morning that you have copied the literary art of Northampton artist Louise Verity of BookishlyUK.
I understand that Louise brought it to your attention buy the proper methods, but that you have replied that your product is not a copy. So I guess that means you are not going to do anything about the problem.
I'm sorry that your company has had the wool pulled over your eyes by either an in-house artist of your own, or an agency. But the fact remains, the product is a copy and you need to do something about it.
BookishlyUK is well within their rights to take further action against you on this, and I can assure you Louise isn't going to 'go away' perhaps like you hope that small fry will. She has the means to take this as far as it needs to go, and also the support of her peers and customers, who don't take this kind of thing lightly.
I understand how much money you have probably sunk into the product, and you will want to recoup that money, so you are not going to want to pull them from sale. But you are going to have to because this will cost you in PR and in legal fees. How much will it cost you in PR we can't say as yet. It's pretty early doors. But I will say that the kind of people that the product is pitched at would be intelligent folk. Intelligent folk have a tendency not to appreciate large corporations copying independent artists work (deliberately or otherwise). Intelligent folk also tend to use social media...intelligently. This story will gain momentum quickly, and not in a good way for your company.
Wouldn't it be simpler to just admit the mistake and fire the employee or agency who copied? If it is an agency, you can seek compensation through them via the correct means.
M&S, it is what you do next that counts. Can we really count on you?
|Bookishly product on the left, M&S product on the right.|
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